What is Influencer Marketing?
Influencer marketing leverages content creators who already have trust and authority with a target audience. Instead of interruptive ads, influencer campaigns use authentic storytelling and recommendations — which often leads to higher engagement, brand consideration, and purchase intent.
Why Influencer Marketing Works
- Authenticity: Influencers build trust with followers through personal stories and product use.
- Targeted Reach: Reach niche communities by partnering with creators aligned to your industry.
- Higher Engagement: Influencer content typically receives better likes, comments, and shares than branded posts.
- Creative Content: Influencers produce platform-native content (Reels, Shorts, Stories) that resonates organically.
- Performance Tracking: With UTM links, promo codes and tracking pixels, you can measure direct impact on sales and conversions.
Our Influencer Marketing Services
Influencer Discovery & Vetting
We identify creators with genuine followers, healthy engagement rates, and content quality that matches your brand voice.
Campaign Strategy & Creative Briefs
We build campaign goals, creative direction, deliverables, and timelines to guide creators while preserving authenticity.
Negotiation & Contracts
We negotiate fees, usage rights, disclosure requirements, and contracts to protect your brand and maximize value.
Content Management & Amplification
We coordinate content delivery, approve assets, and run paid amplification to extend reach and drive conversions.
How We Run a Campaign (Step-by-step)
- Goal Setting: Define KPIs — awareness, engagement, website traffic, or direct sales.
- Audience Mapping: Identify customer segments and the platforms they use most (Instagram, YouTube, TikTok, etc.).
- Creator Match: Shortlist influencers by relevance, audience quality, and past performance.
- Content Production: Approve scripts/briefs, guide filming, and ensure brand alignment without stifling creativity.
- Measurement & Reporting: Track reach, engagement, clicks, conversions, and ROI — and iterate for future campaigns.
Types of Influencer Campaigns We Execute
- Product Reviews & Unboxings: Build consideration with honest creator reviews.
- Sponsored Posts & Reels: Short-form content for immediate impact and shareability.
- Giveaways & Contests: Increase followers and engagement quickly with co-branded contests.
- Affiliate & Promo Codes: Track direct sales with unique codes and commission structures.
- Long-term Brand Ambassadorships: Build sustained credibility with multi-month partnerships.
Why Choose Public Web IT?
We combine an extensive influencer network with strict vetting and data-driven optimization. Our campaigns are tailored, measurable, and focused on ROI — not vanity metrics. From startups to established brands, our flexible packages scale with your needs.
Industries We Specialize In
Beauty & Personal Care, Fashion, Tech & Gadgets, Health & Wellness, Food & Beverage, Travel & Hospitality, and eCommerce.
Client Success Snapshot
Example: A D2C skincare brand that partnered with 12 micro-influencers saw a 42% increase in site traffic and a 28% uplift in conversions during the campaign month — with a measurable cost-per-acquisition lower than paid search benchmarks.
Ready to Launch an Influencer Campaign?
Contact Public Web IT today for a free consultation. We'll audit your brand fit for influencer marketing and propose a tailored plan to meet your objectives.